Prototypes and Experiments: Architectural Elements
1st July - 28th August 2010

51% studios
Ab Rogers Design
AOC
Ron Arad Architects
Carmordy Groarke
dRMM
ecoLogicStudio
Facit
Hawkins\Brown
Superfusionlab
Tobias Klein
Universaldesignstudio
Urban Salon
Walker & Martin

The Aram Gallery presents Prototypes and Experiments V: Architectural Elements, the latest instalment in its ongoing exhibition series exploring prototypical and experimental design. The new show focuses on architectural models and samples, each of which has been sourced from the studio of an established architecture practice, and allows trials and experiments of details of buildings, rather than models of whole projects, to take centre stage.

Prototypes and experiments are critical elements in the development process of any new design. The prototype, or in this case model, is the manifestation of the design idea on its way to production; experiments are more like steps on the way. The prototype, being part of a process, makes more real an idea that will lead to a final piece, and is not made with the intention of being shown outside the architect’s practice. Experiments are even less refined and sometimes constitute a partial sketch on the way to the prototype. These objects, however, can hold a rare charm, giving an insight into the architect’s imagination.

The Aram Gallery is interested in the way designers think and work. We have chosen to present these unique artefacts as part of an ongoing search for insight into the design process. Prototypes and Experiments will include selected drawings and models alongside the pieces taken from the architects’ physical or digital sketchbooks.

Gallery Director: Zeev Aram
Curator: Daniel Charny
Assistant Curator: Ellie Parke

For press enquiries please contact Anna Meyer at Origin Communications on +44 (0)20 7729 0007 or by email at anna@originuk.com.