19 October – 3 November 2007

The Aram Gallery presented Interaphics, a collaboration between design consultancy Osmotronic, directed by Matthew Falla and graphic designers Build and Danny Sangra, these posters explore the concept of interactive print at a time when there is a seemingly unstoppable advance of online media, and many people are questioning the relevance and the longevity of the medium.


Interaphics is a system that connects printed material to a computer using special inks and electronics; to create an entirely printed, touch responsive surface. The technology opens up applications which could revolutionise the worlds of publishing and packaging, seeing a shift from multimedia to “merged-media”.


Danny Sangra presented the world’s first poster EP – combining limited edition artwork and music downloads that can only be accessed by touching the poster’s surface. Michael C Place / Build showed a poster that uses layers of conductive ink and varnish to create a tactile surface that invites the viewer to touch it, rewarding them with delicate and sophisticated, responsive animations.


Interaphics addresses a burning issue in media and graphic design and delivers innovations that are changing the way we interact with information and the way brands communicate with consumers.

The Aram Gallery

110 Drury Lane, London, WC2B 5SG

+44 (0207 557 7526)

Mon-Sat 10-6, Thurs 10-7

Entry is free



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